Freelancing has received a lot of attention in recent years. It offers the flexibility of choosing the type of work, duration, work hours and location preference. Given this incredible level of flexibility, many people have opted for this style of working.
There is a whole cultural shift with people choosing to become digital nomads rather than being stuck in a dead-end job. The pandemic has further heightened the need for this flexibility to promote a good work-life balance.
For someone looking to get into the world of freelancing, this may seem daunting in the beginning. Some fields make it easier to transition to a freelancing job compared to others. Here are some industries that make this transition easier and are a great example of successful fields for freelancing.
- Content Creation
If this is your area of expertise, Congratulations! This is one of the easiest, and one of the most in-demand fields for freelancers. Whether you are a writer, photographer, traveler, painter, chef or a comic artist; freelancing is great for you. You can create the type of content you love, from wherever you like, and get people to pay you for it.
According to statistics, the human brain is more receptive to movement, and can process visuals 60,000 times faster than text. So, while stories get us interested, telling these stories via videos make us sit up and take notice. This is true gold for all the marketers and brands out there. So, if you are good at telling stories via your craft, you already have a foot in the door. And if you can tell these stories via videos, your success in the freelancing world is guaranteed. You don’t even have to worry about expensive software and tools because online video editing tools like InVideo are available to make your life easier.
- Graphic Design
Another great option for freelancers is Graphic Design. It is a well-known saying that a picture is worth a thousand words. If you can make pictures that prove this saying, you will be welcomed by brands trying to communicate with their audience. Whether it is designing logos for the brand, coming up with designs for T-shirts or even designing book covers, the need for graphic designers is varied.
You can choose to take on the kind of work that excites you. Want to make illustrations for a book or simply design great content for a website? It’s up to you. The work you take on as a freelancer is always your choice. All you need to do is identify the right opportunities and then let your work speak for itself.
- Brand Management
This is one of the more specialized and rewarding freelance jobs. If you are doing this for an agency, why not start making your own portfolio with a few clients. Right from defining what the brand stands for to the audience it should target to the communication it should send out to the channels on which this should go out on. You can influence all these decisions. The more recognition your clients get, the more your reputation and compensation will grow.
Being a specialized field, there is always a need for experts in the area. If you are already working in the field, it can be a fulfilling and rewarding choice to start your freelance career. You can take on the kind of brands you associate with, and get paid for it at the same time. All these factors make it one of the most preferred and successful freelance jobs.
- Video Editing
Videos are all over the internet. Humans respond better to video than to images and text. This is a well-researched and documented fact. If video marketing statistics are to be believed, websites that have videos on their homepage, have approximately 157% higher organic traffic.
This has led to a huge demand for engaging videos for websites, TV ads or social media channels. But a good idea and merely shooting the video are not enough. Editing can make or break a video. Thus, video editing is in great demand in the freelancing world.
Traditionally, video editors used expensive video editing software. This posed a challenge for many talented people who found it difficult to enter the field because of the high cost. However, with the availability of online video editing tools like InVideo, even this problem has been taken care of. Now, aspiring video editors can easily work on concepts and sharpen their skills on user-friendly and affordable software. This is a great asset to have, especially when you are starting out as a freelancer.
- Voice Over Artist
We have all heard video marketing statistics that highlight the impact videos have had and how they are better to reach out to an audience. We even know about some fields associated with making videos, like cinematography and video editing. There is, however, one field that generally does not garner much attention, and yet is the mainstay of most videos – voiceover artists. Yes, the voice that you hear in videos is as important in a video as the visuals.
This, right here, is another exciting career for anyone wanting to venture into the freelancing world. Whether it is an educational video, an animated one or simply one with a background narration – it is the voiceover artists that make a video come alive. This is such an integral part of any video that even online video editing tools like InVideo offer this as a mandatory feature. If your voice has magic and you can modulate it, this can be an interesting option for you to explore.
- Digital Marketing
The ultimate aim of any brand is to make its presence felt. Therefore, digital marketing is a must for their marketing strategy. Given that it is such an in-demand field with a lot of specialized knowledge as a prerequisite, it is one of the best fields to enter as a freelancer.
Whether you are a SEO or SEM champion, or you specialize in Social Media marketing, every brand will need your help. It is up to you how you leverage your experience and showcase it. If your work in this field can speak for you, there will be no dearth of freelance projects. The high impact of this field makes it one of the most preferred Edwin S. Porters.
Now that you are armed with the knowledge of some of the most lucrative fields for freelancing, this is the best time to put your skills to the test. Identify your strengths and how you can leverage them to enter the freelancing world. The freedom and flexibility will surely make freelancing worth your while.